Nurture Nook Counseling website on a computer screen

Case Study

Nurture Nook Counseling

Brand Strategy

Brand Identity Design

Web Design

Project Overview

Nurture Nook Counseling, a start-up counseling practice, sought to establish a strong brand presence and create a welcoming online space for potential clients. The project encompassed brand strategy, brand identity design, and web design, aiming to capture the essence of the practice's nurturing approach.
Mood board for the Nurture Nook Counseling brand identitySketches for the Nurture Nook Counseling LogoNurture Nook Counseling photoshootNurture Nook Counseling Website on screens
Nurture Nook Counseling LogoNurture Nook Counseling Logo
Nurture Nook Counseling Brand Identity

The Challenge

As a new counseling practice, Nurture Nook Counseling needed to differentiate itself in a competitive market while conveying a sense of warmth, professionalism, and alignment with its core values. The challenge was to create a brand and website that would resonate with potential clients and accurately represent the owner's vision for her business.

The Solution

As we embarked on our collaboration with Nurture Nook Counseling, we knew we were about to nurture something truly special. Our holistic approach to developing their brand and online presence was like tending to a delicate garden, each element carefully cultivated to bloom into a cohesive and impactful identity.
Our first step was to dig deep into the rich soil of Nicki's vision. Through thoughtful conversations and probing questions, we helped Nicki unearth the core values and goals that would become the bedrock of her practice. This wasn't just about creating a brand; it was about planting the seeds for a thriving business.
With these insights in hand, we set about crafting a visual identity that would truly capture the essence of Nurture Nook Counseling. We created an online space that mirrored the warmth and welcome of Nicki's practice, with clear pathways for information and a soothing atmosphere that invited visitors to explore and feel supported.
The cohesive brand identity and website we created perfectly captured Nurture Nook's unique approach to counseling. Nicki now has a brand that seamlessly aligns with her vision, a website that has already garnered glowing reviews, and a newfound confidence in presenting her practice to the world.
Nicki, owner of Nurture Nook Counseling reviewing design options with Hari
“I am incredibly grateful and pleased I chose Essencify Design to help me build my brand and website. Hari makes the process feel smooth and easy-to-comprehend with clear communication, detailed descriptions of what to expect and when to expect them, as well as excitement for what she has to offer. It is clear she is passionate about this work and enjoys creating products that feel in alignment with what her clients are needing. I especially appreciated the time Hari took to get to know the vision for my business. The questions she asked helped me solidify the goals and values for my start-up business, which translates even beyond building a brand and website. I am so happy with the final product and have received nothing but positive praise! Because of Hari’s work, I feel confident that my brand and website align perfectly with how I want to be seen by clients. I would recommend Essencify Design to anyone wanting a more hands-on, personalized approach to business design and development because you will get a product that truly captures your unique business!”
Headshot of Michael Johnson
Nicki Baumbach
Owner of Nurture Nook Counseling

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