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Design solutions for brands that care

Your work is purposeful. Shouldn't your brand be too?

You're already doing the hard, good work. A brand that reflects that same purpose, even in noisy, fast-moving times, helps people trust you before they've even talked to you.

Brand & web design for nonprofits and mission-driven businesses

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We help you find your essence and translate it into visual communication that speaks for you

In these distracting, accelerated times, that clarity does the heavy lifting, showing donors, clients, and the community you serve what you stand for before anyone has to ask. That gives your team back time, confidence, and focus for the work that actually moves your purpose forward.

Time

back for the work that matters

Confidence

in a brand that matches your work

Focus

on moving your purpose forward

Ready to essencify your brand?

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Meet Hari

Hi, I'm Hari. I've been designing since I was 12, when I built my first website to help my parents' small business, and I've spent the last 20 years building a collaborative, strategic approach that bridges brand identity and digital product design. I bring a user-centered, trauma-informed lens to every project, helping nonprofits and mission-driven businesses show up clearly, with confidence, for the people they serve.

I grew up in Brazil's Atlantic Rainforest, where I saw firsthand the impact people can have on the world around them, for better or worse. Essencify Design exists because I believe that impact can be positive. As a former Climate Designers Chapter Co-Leader, I bring that same commitment to people and planet into every brand and website I build, supporting organizations who care about their impact as much as their bottom line.

Learn More About Our Values
Hari Baumbach, founder and creative director of Essencify Design

"I enjoyed working with Hari because of who she is: her patience, her ability to listen, and her ability to make a genuine connection created a wonderful collaborative experience…"

Dr. Faith Drew, co-owner of Connect Couple's Therapy

Dr. Faith Drew

Co-owner of Connect Couple's Therapy

The Essencify Design Approach

A roadmap to making a purposeful impression

1

Phase 1

Discovery

We start by assessing your existing branding assets, learning about your business, your audience, and learning more about your current goals and challenges.

"It was really a process of self-discovery as well as business development."
Ariel Naftali

Ariel Naftali

Executive Coach, Perform With Purpose

2

Phase 2

Strategy

Our collaborative strategic approach, grounded in meaning-making, creative problem-solving, and storytelling, helps us to uncover objective and clear solutions for your current challenges.

"Hari is really effective at collaboratively working with clients to guide them through the process."
Trent Tucker

Trent Tucker

Co-Leader of BoulderNet

3

Phase 3

Design

Armed with objective direction from our discovery and strategy phases, we are ready to translate the essence of who you are into high-value and purposeful branding solutions for your business.

"She has consistently brought forth designs that are right on point."
Karla Elbrecht

Karla Elbrecht

Owner of Silent Flight

4

Phase 4

Implementation

We develop the assets and deliverables: messaging and brand guidelines, logo, and a fully functional, easy-to-update website, tailored to your goals and budget.

"It was a true pleasure working with Hari."
Don Parcher

Don Parcher

Co-Leader of BoulderNet

The Essencify Design Promise

Strategy Made Visible

We translate what makes your organization's brand distinctly yours into visual communication that moves people and moves your mission forward, bridging strategy, aesthetics, and impact.

Collaborative Trust

You know your organization best, so you're involved every step of the way. We communicate clearly and follow through on what we say we'll do.

Responsible Innovation

We design for brands that care, adopting new tools and methods with intention so what we build lasts for your business, your audience, and the planet.

We're proud members of:

Climate DesignersColorado Green Business Network, Silver MemberClean CreativesThe Ethical Move

It's time to make a purposeful impression!

Let's get to know each other and learn more about how we can work together:

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