Essencify Design

Hari Baumbach

Founder, Creative Director & Principal Strategist

Hari fell in love with web design at an early age. She has since been fascinated by the intersection of art, technology, psychology, and human behavior. As a committed lifelong learner, she has continually honed and updated her skills over the years.

She holds a Bachelor's Degree in Graphic Design and certifications in Web Design, UX Design, Agile Methodologies, trauma-informed care, generative AI prompting, and more. Hari grew up in Brazil's Atlantic Rainforest, which fostered a deep connection with nature. She is a former Climate Designers Chapter Co-Leader. When not helping clients with branding and design, Hari loves spending time with loved ones, cooking, making music, swimming, and basking in the sun (preferably on a beach).

Partners & Collaborators

We're fortunate to work alongside these remarkable individuals who not only bring exceptional expertise to our projects but also share our deep commitment to purpose-driven work and positive impact.

Allegra Mangione

Marketing Strategy

We partner with Allegra for nonprofit marketing strategy, where her heart for mission-driven work shines through. As founder of Catharsis, she brings both warmth and wisdom to our nonprofit clients, helping them tell their stories authentically and effectively. With experience across four continents and a natural ability to bridge the gap between mission and marketing, Allegra's values-first approach perfectly complements our commitment to purpose-driven design.

Malachi Tharp

Design & Photography

For design, art direction, and photography that captures the soul of a project, we turn to Malachi. His artistic vision and diverse creative background bring a unique perspective to our visual storytelling work. What makes Malachi such a perfect fit is not just his technical expertise, but his ability to lead creative projects with both heart and precision, ensuring our clients' stories are told with authenticity and impact.

Will Rymer

Sketching & Web Development

Will's combination of technical expertise and entrepreneurial spirit means he understands both the how and why of purpose-driven projects. As a Colorado native who runs ventures focused on personal growth and nature connection, Will's values align beautifully with our mission caring for the people and the planet.

Hayden Anderson

SEO, Accessibility & Web Development

For accessible web design and SEO, we collaborate with Hayden and the compassionate team at Jolly Web Consulting. Their dedication to mental health advocacy - including donating 10% of income to mental health charities - mirrors our own commitment to creating positive change. Together, we ensure our clients' websites are not only beautiful and findable, but truly accessible to all users.

Kind words from clients

"Hari has done various projects for our non-profit choral organization. Her work is excellent and she is also a pleasure to work with - professional, personable, responsive and collaborative. In addition, her design work is outstanding. She did a quick turnaround on a brand refresh and website redesign, with long-term client usage needs in mind. She worked effectively with the group's leadership to develop our brand strategy and marketing assets. This effort included leading brand strategy brainstorming exercises, providing art direction for a contract designer, and creating grahics and guidelines for a more efficient marketing process. The group has seen positive results as an outcome of Hari's work including growth in website traffic and email lists. I would highly recommend Hari for your marketing and design needs."

Carol Nielsen

Board Member of Cantabile Singers

"During my first call with Hari, I felt so seen and understood, given our shared dedication to the climate cause. This connection clearly benefited me throughout the process of working with her, and its really clear she got me and my business goals. Hari went above and beyond to make sure my questions were answered during the process, and was incredibly flexible and forgiving to my own limitations (my first time at the branding rodeo!) I valued her suggestions and advice and when I need to trust her expertise in the process due to very tight constraints, she delivered. I am incredibly happy with my brand kit and even happier that it came from working with someone who has the same environmental values as me."

Kate Mikuliak

Life Coach

“I enjoyed working with Hari because of who she is - her patience, her ability to listen, and her ability to make a genuine connection virtually created a wonderful collaborative experience. She is professional, and at the same time warm and friendly. While working together her ability to listen for understanding made our values and desires come to life in a tangible way - it was easy to brainstorm with her and she was able to transform thoughts and feelings into something we saw and could experience from a logo and design of a website. We enjoyed working with her - so we did it again when we launched our second site!”

Dr. Faith Drew

Co-owner of Connect Couple's Therapy

“As you can tell by a review of her portfolio, Hari is a great designer from a classical graphics sensibility and tools mastery standpoint. Possibly of greater importance, however, is the depth of her efficacy at the critical skill at collaboratively working with clients to guide them through the process of distilling their core needs and organizational message into the graphical form that will drive their organization’s future successes. She is fantastic at facilitating iterative, collective design discussions among team participants, each one bringing varying degrees of prior experience, viewpoints, and aesthetic sensibilities, which in the end ensures that the final results fully satisfy the organizational needs relative to both the time horizons for which the design products are required as well as the technology platforms and use cases upon which they are meant to be deployed. And, she is a delight to work with. She is punctual, accommodating, generous with her time, has abundant skills and insights, and has a great temperament for the collaborative process of her services, which due to its nature, could become mired in unhealthy or non-productive group dynamics if not managed with finesse.”

Trent Tucker

Co-Leader of BoulderNet

“Hari is very professional and listens to the details of what you are trying to create. She is incredibly talented with a keen eye for design. It is always a pleasure working with Hari because we know we will leave the process with something better than we envisioned when we first started.”

Karla Elbrecht

Owner of Silent Flight

“I can trust our collaboration and Hari’s advice. She always performs and creates something very professional and functional within a good time range. You can trust Hari to get it done. We’ve created so much, I’m amazed at the finished work that supports who I am and what I wanted to share with others.”

Tonyah Dee

Author and Founder of YahLight

“Work with Hari! She will listen and collaborate and then take the project to heart. She has confidence in what she can do.”

Bryan Maynard

Psychological-Spiritual Teacher & Writer

“Hari provides insightful, professional support for your vision and purpose. Hari clearly cares about your mission and offers a level of personal engagement that is rare in today's business environment.”

Bud Wilson

Co-Founder of InterNature

“Hari was instrumental in guiding us through our marketing and branding strategy. Her friendly and professional demeanor made it an enjoyable process. We highly recommend Hari to help guide you to success. When Hari walked us through developing our brand strategy, we learned a lot about how we wanted our company to be understood by our clients. There is so much that goes into brand strategy and it is so complicated, but Hari made it easy and actually fun! We were in very early stages of our 1-page offering and marketing plan, and our work with Hari was foundational in helping us write those documents for our incubator.”

Michael Johnson

Co-Founder of InterNature

“Through a series of meetings, Hari was able to come up with branding and logos which truly reflected BoulderNet’s vision and mission. It was a true pleasure working with Hari and I would recommend her services to any company or organization which isn’t sure their branding is working for them.”

Don Parcher

Co-Leader of BoulderNet

Our Values

These are our guiding principles

Business as a force for good

Business impacts the world. We believe in consciously ensuring that impact is constructive and sustainable.

A hand drawing a rocket that's launching successfully

Purpose-first approach to design

Design is more than aesthetics. Our strategic approach to meeting your goals and your customers' needs drives every design decision.

Different people bringing in puzzle pieces that fit together

Clients as partners

Working with us is a collaborative process. You are involved every step of the way.

Transparent and empowering relationships

Effective communication and clear expectations build trust and lasting relationships. Trust fosters innovation.

Human-centered solutions

People are at the heart of business. We deeply care about how each solution impacts every stakeholder.

Hands holding a planet with a sprout growing from it

Life-centered awareness

We are aware of the real global problems threatening all life on our planet. We commit to making a positive impact on society and the environment through the work we do.

A person looking through a looking glass into the future

Create for longevity while being resilient to change

The world is always changing. We believe in designing with the future in mind while allowing enough flexibility for the unpredictable.

Love of learning and continuous improvement

We assume we don't know everything and embrace a lifelong learning mindset. Our iterative approach embraces change and seeks continuous improvement.

About Us

Our Mission