About Us
We're a Boulder, CO-based, woman-led, world and planet-minded small boutique creative studio drawing on a combined 20 years of experience helping small businesses, nonprofits, and entrepreneurs with strategic and effective design and web development solutions.
essence noun
: the most significant element, quality, or aspect of a thing or person
-fy verb suffix
: to make, form into
essencify [ eh-sens-suh-fahy ] verb
: to form into the most significant element, quality, or aspect of a thing or person
Our Mission
"Essencify Design's mission is to help caring businesses and organizations make a meaningful difference in the world through purposeful and sustainable design services."
Our strategic, collaborative, and compassionate approach is designed to create effective solutions that inspire and engage your audience and help you grow and succeed.
Hari Baumbach
Founder, Creative Director & Principal Strategist
Hari fell in love with web design at an early age. She has since been fascinated by the intersection of art, technology, psychology, and human behavior. As a committed lifelong learner, she has continually honed and updated her skills over the years.
She holds a Bachelor's Degree in Graphic Design and certifications in Web Design, UX Design, Agile Methodologies, trauma-informed care, generative AI prompting, and more. Hari grew up in Brazil's Atlantic Rainforest, which fostered a deep connection with nature. She is a former Climate Designers Chapter Co-Leader. When not helping clients with branding and design, Hari loves spending time with loved ones, cooking, making music, swimming, and basking in the sun (preferably on a beach).
Partners & Collaborators
We're fortunate to work alongside these remarkable individuals who not only bring exceptional expertise to our projects but also share our deep commitment to purpose-driven work and positive impact.
Allegra Mangione
Marketing Strategy
We partner with Allegra for nonprofit marketing strategy, where her heart for mission-driven work shines through. As founder of Catharsis, she brings both warmth and wisdom to our nonprofit clients, helping them tell their stories authentically and effectively.
Malachi Tharp
Design & Photography
For design, art direction, and photography that captures the soul of a project, we turn to Malachi. His artistic vision and diverse creative background bring a unique perspective to our visual storytelling work.
Will Rymer
Sketching & Web Development
Will's combination of technical expertise and entrepreneurial spirit means he understands both the how and why of purpose-driven projects. As a Colorado native, Will's values align beautifully with our mission.
Hayden Anderson
SEO, Accessibility & Web Development
For accessible web design and SEO, we collaborate with Hayden and the compassionate team at Jolly Web Consulting, whose dedication to mental health advocacy mirrors our own commitment to creating positive change.
Kind words from clients
"Hari has done various projects for our non-profit choral organization. Her work is excellent and she is also a pleasure to work with - professional, personable, responsive and collaborative. In addition, her design work is outstanding. She did a quick turnaround on a brand refresh and website redesign, with long-term client usage needs in mind. The group has seen positive results as an outcome of Hari's work including growth in website traffic and email lists."
Carol Nielsen
Board Member of Cantabile Singers
"During my first call with Hari, I felt so seen and understood, given our shared dedication to the climate cause. Hari went above and beyond to make sure my questions were answered during the process, and was incredibly flexible and forgiving to my own limitations. I am incredibly happy with my brand kit and even happier that it came from working with someone who has the same environmental values as me."
Kate Mikuliak
Life Coach
"I enjoyed working with Hari because of who she is - her patience, her ability to listen, and her ability to make a genuine connection virtually created a wonderful collaborative experience. She is professional, and at the same time warm and friendly. We enjoyed working with her - so we did it again when we launched our second site!"
Dr. Faith Drew
Co-owner of Connect Couple's Therapy
"As you can tell by a review of her portfolio, Hari is a great designer from a classical graphics sensibility and tools mastery standpoint. She is fantastic at facilitating iterative, collective design discussions among team participants. And, she is a delight to work with."
Trent Tucker
Co-Leader of BoulderNet
"Hari is very professional and listens to the details of what you are trying to create. She is incredibly talented with a keen eye for design. It is always a pleasure working with Hari because we know we will leave the process with something better than we envisioned when we first started."
Karla Elbrecht
Owner of Silent Flight
"I can trust our collaboration and Hari's advice. She always performs and creates something very professional and functional within a good time range. We've created so much, I'm amazed at the finished work that supports who I am and what I wanted to share with others."
Tonyah Dee
Author and Founder of YahLight
"Work with Hari! She will listen and collaborate and then take the project to heart. She has confidence in what she can do."
Bryan Maynard
Psychological-Spiritual Teacher & Writer
"Hari provides insightful, professional support for your vision and purpose. Hari clearly cares about your mission and offers a level of personal engagement that is rare in today's business environment."
Bud Wilson
Co-Founder of InterNature
"Hari was instrumental in guiding us through our marketing and branding strategy. Her friendly and professional demeanor made it an enjoyable process. We highly recommend Hari to help guide you to success."
Michael Johnson
Co-Founder of InterNature
"Through a series of meetings, Hari was able to come up with branding and logos which truly reflected BoulderNet's vision and mission. It was a true pleasure working with Hari and I would recommend her services to any company or organization which isn't sure their branding is working for them."
Don Parcher
Co-Leader of BoulderNet
Our Values
These are our guiding principles
Business as a force for good
Business impacts the world. We believe in consciously ensuring that impact is constructive and sustainable.
Purpose-first approach to design
Design is more than aesthetics. Our strategic approach to meeting your goals and your customers' needs drives every design decision.
Clients as partners
Working with us is a collaborative process. You are involved every step of the way.
Transparent and empowering relationships
Effective communication and clear expectations build trust and lasting relationships. Trust fosters innovation.
Human-centered solutions
People are at the heart of business. We deeply care about how each solution impacts every stakeholder.
Life-centered awareness
We are aware of the real global problems threatening all life on our planet. We commit to making a positive impact on society and the environment through the work we do.
Create for longevity while being resilient to change
The world is always changing. We believe in designing with the future in mind while allowing enough flexibility for the unpredictable.
Love of learning and continuous improvement
We assume we don't know everything and embrace a lifelong learning mindset. Our iterative approach embraces change and seeks continuous improvement.