Case Study
InterNature
Project Overview
InterNature was created by three gentlemen who came together to support mindful and caring individuals and organizations seeking to deepen their connection with the natural world to bring greater balance and harmony in all their endeavors. Their team needed support getting clarity around who would be best served by their overlapping expertise, how to communicate who they are, and understand how they are different from other organizations offering similar services.
Starting with the "Why"
Our work with purpose-driven organizations is often one that is grounded in meaning-making. We are usually seeking to discover the "why's" that motivate our clients to do the work they love to do. That is exactly where we started with InterNature: uncovering what kind of difference they wanted to make in the world. As a result, we were able to refine the mission and vision that would help to ground the work ahead of them.
Differentiating
One of the foundational powers of branding is that it helps to set our clients apart in the crowd. We look deeply at what makes our clients and their work unique, who would be best served by their offerings, and how to communicate those differences in an effective and tangible way. In our conversations with InterNature, we uncovered the unique qualities that defined their brand voice and personality which would then be used to inform their messaging and visual branding.
What's at Stake
Getting clarity around the identity of our client's brand is the first step. In order to find a spot that can be claimed by the brand as their own, it is imperative to understand what the potential competing forces might be, and understand what messages most resonate with that audience. For InterNature, the clarity around their positioning was a particularly important step, allowing them to apply to an incubator for financing to support their business' development.
The Outcome
As a result of our work together, InterNature has a basic brand roadmap, which serves as a foundational tool for their brand strategy going forward. It includes a mood board to help get them started with their visual brand identity. They are now working with the incubator and we are excited to see them launch!
"Hari was instrumental in guiding us through our marketing and branding strategy. Her friendly and professional demeanor made it an enjoyable process. When Hari walked us through developing our brand strategy, we learned a lot about how we wanted our company to be understood by our clients."
"Hari provides insightful, professional support for your vision and purpose. Hari clearly cares about your mission and offers a level of personal engagement that is rare in today's business environment."
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